E-book: Demonstrating the value of communication

Being able to measure and evaluate your communication is vital if you wish to demonstrate the value of communication to your organisation – but how do you work with credible measurement practices, which steps are the right to take and how do you identify correct evaluation?

In the following, e-book experts from around the globe share enlightened perspectives and best practice advice when embarking on, choosing or updating the way you demonstrate the value of communication.

Each contributing author in the e-book is an expert in his or her own right. They are also all members of the world’s premiere organisation on measurement and evaluation – the international Association for the Measurement and Evaluation of Communication (AMEC).

Our very own Vice President Kristina Fritsvold Nilsen contributes with her best practice advice, and underlines that the key is to focus on the outcome and not the output of the activities, and demonstrate in what way the PR work contributes to the overall goals of a company.

Get the e-book here!